Each day becomes increasingly more jam-packed yet rewarding. After receiving yet another wind of energy to get us moving in the morning; we collectively gathered around the breakfast table, arranging the last slides to be presented in front of the client at 10am. Not only would we be presenting a wide array of process materials but we had to show that our understanding of yesterday’s presentation was strong enough to streamline the initial three strategies into one.

Equipped with our initial mock-ups of the billboard, poster and postcard, we braced ourselves for the client. To much relief; we were greeted with 3 more optimistic and well-spoken individuals from the TLC. Immediately, they responded to the success and challenges with our initial copy and offered solutions that opened our perspective. Particularly the visuals and copy for the billboard and postcard needed specific and massive alterations in both tone and visual representation of their respective issues.

By the end, we were overwhelmed with encouraging words; specific directions and a rally call to get us going for the next 24 hours of work. After a brief presentation on papers from Unisource; we buckled down for work.

It is now 4:10am. It is also now wonderfully surprising how far we’ve come in the past 24 hours. The illustrations, one of the key visual elements have found their voice and the copy has greatly improved in communicating our initial objectives. Conviction is in the air about all our deliverables above our very weary and tired bodies.

Pressing forward,

K

PS. Can’t believe we were surprised by a visit to Pitchfork today. What a joy to see the humble and honest inner workings of a rich and sophisticated publication.